Marketing

Ways estate agents can successfully improve their SEO

Gabrielle Pickard
Written by Gabrielle Pickard

According to research undertaken over in the U.S, 42% of all home buyers looked online to find property and 92% used the internet at least once during the process of buying a house. Why is this important for estate agents? It means that prospective buyers are searching online, and you need them to find you.

An active social media presence can work wonders, but what you really need to sort out is how optimised your website is for search engines. This is what will push you to the top of search listings for your local area or particular niche, meaning that customers see your site before your competitors.

With the ultimate goal of boosting your online presence in mind, here are 3 important tips for improving your SEO:

  1. Use blogs to target long-tail local keywords

Keywords are essential for SEO, as they are essentially the terms that buyers are using for their searches. Target the local market with long-tail keywords (i.e. ‘Chester homes for sale’) and use them in regularly added blogs, rather than in your static homepage content. This is a far more natural way to use them, and it keeps your site fresh with new content. You can also use these keywords in each property listing page. Just think about what your customers are searching for and do some research on the most popular and competitive search terms.

  1. Add local information to your site.

For most estate agents, a main target is the local area. This is your niche, where you are an expert in the local property market. Both buyers and sellers will be using local search terms, and you are far more likely to pop up during online searches if you add local area info to your site. You can do this through keywords, but also through more local-specific contact pages and ensuring you’re listed on Google local services such as Maps.

  1. Don’t neglect mobile

Research suggests that in 2015-16, over half of all shopping involved smartphones, tablets and other handheld devices. Property searching is just the same as shopping – some web users even browse properties for fun, just the same way they’d look at fashion or holidays. If your website and property listings are not displaying properly or take an age to load on mobile, you could be missing out on a huge chunk of online search traffic. This is why it’s crucial to ensure that your website is optimised for mobile.

 

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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