Marketing

Why it’s time to outsource your property photos

Amanda Lindsay
Written by Amanda Lindsay

It can take less than a minute for a prospective buyer to make up their mind about a home. While, once upon a time, Estate Agents had to contend with customers being put off before they’d even walked through the front door, today many won’t make it that far. First impressions count, and in our digital age, your properties must be able to impress online.

But, with time the one thing Estate Agents don’t have in excess, making space in an already packed schedule to create striking photography that will generate viewings can be challenging. So, it’s no wonder that corners are often cut and sellers are left frustrated by images that just don’t do their homes justice.

However, help is at hand, and for time-pressed agents, outsourcing their property photos could be the answer.

Outsourcing comes with a range of benefits including:

  • Delivering the peace of mind that work is carried out by to the highest of standards by professional photographers (rather than relying on the office junior)
  • Freeing you up to get on with the more lucrative aspects of Estate Agency work such as winning instructions and closing sales
  • Helping your business to become agiler, so you can adapt and thrive in a changing and competitive marketplace.

What’s more, by outsourcing your property photos, you can provide a high-quality service to your clients at an incredibly reasonable price. For example, by using an expert to take wide-angle, high-quality, high-resolution images – with the very best Digital and SLR cameras and lighting– you can be sure that your photos will bring out the true essence of your properties. No more dark or unappealing spaces!

Likewise, without having to invest in expensive technology outsourcing lets you provide your customers with the latest selling tools that may otherwise be unaffordable. For example, 3D virtual photography that can be used to create immersive 360-degree VR tours. Indeed, in one quick visit, your outsourcing partner can get everything they need to create HDR photographs, immersive property walkthroughs, and interactive floor plans.

Experts in taking professional standard photos, outsourcing will help to ensure that you present your properties to their best effect; maximising the chances of a quick sale, and encouraging buyers to stretch their budgets towards the asking price. Outsourcing can even be relied upon to rescue the situation where your efforts have gone wrong; with access to a range of photo editing services that will enhance your property images. In fact, as well as removing any imperfections like cars on the drive, dustbins in front of the house, or clutter in the rooms, at Houseviz we can even add blue sky!

When you’re in the business of selling homes, making sure you do everything in your power to enhance appeal and decrease time on the market is vital. So, it’s imperative that you don’t cut corners. Put simply, if you want your properties to make a stunning first impression, a professional property photographer is a must.

About the author

Amanda Lindsay

Amanda Lindsay

Amanda Lindsay is the commercial director of PropTech Houseviz.com. With years of experience within the property market, Amanda co-founded Houseviz to better support estate agents and transform the way properties are introduced to the market. Today, Houseviz is a one-stop-shop for integrated property marketing services, offering a full range of traditional and innovative support. Houseviz prides itself on its innovative & API solutions and flexible approach to helping estate agents succeed.

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