Marketing

Seven quick and easy steps for estate agency marketing success

Gabrielle Pickard
Written by Gabrielle Pickard

It’s no secret that competition is fierce within the property industry. In order to remain competitive, estate agents need to have an effective marketing strategy in place. Does your estate agency need a marketing injection to whip up greater interest in your properties and services? If so, you’re in the right place, as Agent Wow provides seven quick and easy marketing steps no estate agent can afford to miss out on.

  • Be social

If you’ve not yet done so, set up accounts on social media networks and start interacting with users, sharing quality content and promoting the properties on your books.

  • Are you easily contactable?

Are the contact details of your agency available on different marketing outlets, such as your email signature, your business card, your website and your social media accounts? If not, make sure your contact details are easily visible, so clients can contact you with ease.

  • Create an eye-catching business card

Does your business card inspire you? Or, more importantly, will it inspire others? If not, now’s the change to reinvent your business card so it sells your estate agency services in a compelling, eye-catching and justifiable way.

  • Are your photos up to scratch?

The property industry is an inherently visual sector. Effective property marketing is naturally reliant on quality images designed to attract potential buyers and ultimately sell homes. If you haven’t got what it takes to be a great photographer, lack the necessary equipment, or perhaps both, it might be a good idea to hire a professional photographer to take compelling and irresistible property pictures.

  • Show support for events

High street estate agents are very much part of the community. Show community spirit and promote your business at the same time by attending local events, such as festivals, sports events and school activities.

  • Become a sponsor

You could take supporting local events even further by becoming a sponsor for local businesses and events. By being a sponsor of, for example, a local football team, would mean your estate agency could benefit from being displayed on the team’s football kit.

  • Create an agency newsletter

If you have not already done so, create a company newsletter, which you send out regularly to your email subscribers. Use your newsletter as a source of information related to notices of new properties on the market, forthcoming open houses, seminars you might be offering, and other property and company-related news.

Follow these simple seven steps and you’ll put your estate agency well on the road to marketing success.

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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