Marketing

Say goodbye to leaning walls with these #photohacks

Tom Durrant
Written by Tom Durrant

At Doctor Photo we get hundreds of photos every week asking us to straighten walls as part of our Facelift Service. Look at Rightmove and you’ll wonder if most houses were on the verge of falling-down but ultimately, if you follow these super simple rules, then leaning walls will be a thing of the past.

Why should I care?

Leaning walls aren’t the end of the world, don’t panic. They do look unprofessional though and can be a key difference between an interior looking attractive to a potential purchaser and not.

Estate Agents are marketers as well as sales people, and it’s your job to present a property at its very best. Do this well and not only will you attract more viewings but you’ll also create more opportunities for optimising the selling price.

Why do I get leaning walls?

If the property isn’t actually falling down(!) then it comes down to the photographer and the way you’re holding your camera, as well as the camera’s distance from the floor.

So how can I fix it?

1) Take your photo from a low level – around 4′ from the ground. We get many images where the camera is held at eye-height, which for most people means it’ll be too high. Pointing the lens down into the room will distort the room as well as giving the impression of leaning walls.

2) Sounds simple, but keep your lens parallel with the ground, without showing too much ceiling. If you’re at the right height when taking the shot then this will be possible.

3) Thinking of buying a tripod after the article above? Well if you do, we recommend buying one with a spirit bubble built in. Just centre the bubble for that upright shot!

4) If you want to do it ‘by eye’, line up the right and left-hand edges of the viewfinder or screen, with something in the room that’s vertical – maybe a side wall, cupboard or window etc.

That’s all for now folks, happy snapping and look out for the next #photohacks shortly

 

About the author

Tom Durrant

Tom Durrant

Tom Durrant is Director of Doctor Photo, an award-winning photo enhancing agency for estate agents. Tom and his company are on a mission to transform property photography, re-touching many thousands of photos every month with everything from blue skies to virtual furniture. Doctor Photo also trains estate agents across the UK in the art of using a camera.

Tom Durrant has a real passion for pushing the boundaries in creative thinking, all things marketing and, of course, the property industry!

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