Marketing

How property professionals should use LinkedIn for lead generation

Gabrielle Pickard
Written by Gabrielle Pickard

LinkedIn is undoubtedly the world’s largest professional network. As of August 2016, LinkedIn had 433 million registered users, with two new members joining the professional networking site every second. Given the prolific use of LinkedIn around the world, when it comes to lead generation, LinkedIn is an invaluable source and is there to be utilised and benefitted from to the maximum. In fact, according to statistics, LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

Savvy property professionals are jumping on the LinkedIn bandwagon, and reaping a healthy dose of leads for their efforts.

Make your LinkedIn page stand out

The more striking, informative and high quality a property professional’s LinkedIn page is, the more effective their lead generation efforts are likely to be. Eye-catching LinkedIn company pages have noticeable features such as videos. YouTube and Vimeo videos can be added through the site’s Company Updates Feature.

Visual content

By its very nature, the property industry warrants stimulating visual marketing, and LinkedIn provides a platform for estate agents to showcase rousing visual content, in the form of images, graphics and videos.

Showcase Pages

Setting up Showcase Pages on LinkedIn, which direct your network to your landing pages, are an effective way for property professionals to promote the likes of blog posts, promotional offers and other important information they want their network to be aware of.

Identify new leads through Advanced Search

The Advanced Search feature is there to be exploited on LinkedIn as an effective tool for estate agency lead generation. This nifty LinkedIn tool finds background information on existing leads, as well as identifying new prospects.

When a property professional discovers a potential lead through Advanced Search, they can send the individual a personalise message, designed to build trust without being overtly salesy and develop relationships.

Join a property networking group

Groups are a principle part of the LinkedIn platform, providing an effective way for professionals to network with success and generate leads. There are numerous property groups, such as the Estate Agent Networking Group, which has more than 13,000 members. The group is designed to bring estate agents, letting agents and service providers to the UK property industry closer together.

Such targeted professional groups are an invaluable way for property professionals to build up contacts and make precious leads.

Generally speaking, like with most social media portals, the more active a property professional is on LinkedIn, the greater opportunities this effective digital networking domain will provide.

 

 

 

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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