As an estate agent, you’re always trying to reach out to new customers. Awareness, visibility and reach are all absolutely crucial for bringing in new business and marking your agency out as a credible and attractive option to, both buyers and sellers.
On social media, there is an awful lot of competition to contend with. There’s a lot of noise and a lot of chatter, so how do you get noticed? One of the best ways to make sure that you’re capturing the right attention from the right people is to make smart use of hashtags. The correct use of relevant hashtags can boost engagement by as much as 20% by pushing your content into the right communities.
Here are just five of the top hashtags to tweet for estate agents, based on up-to-date information from sites such as Hashtagify:
Just like optimising your website and blog content so that users searching for properties in particular regions will find you (i.e. property for sale in Manchester), you can use hashtags in a similar way. If you specialise in a particular area, or if you’re targeting a particular area, make sure to use these place names in your hashtags. The best way to use these is combined with the basic search-related hashtags above, so that users can find you whatever they’re looking for. For example:
- A tweet containing #Manchester #lettingagents #rent
- A tweet containing #Birmingham #estateagents #property #forsale
Balanced and careful use of hashtags is a good way to reach the right circles, but it’s important to keep your actual content engaging too. Writing solely in hashtags is not always a good idea, as Twitter users can find it off-putting. You can even start your own hashtag trends, such as #propertyoftheweek or #newonthemarket to engage regular followers.