Marketing

Five simple ways estate agents can boost website traffic

Gabrielle Pickard
Written by Gabrielle Pickard

You’re an estate agent, you’re in a highly competitive industry, you need to be on the first page of Google, right? Agreed, but achieving high search engine rankings requires knowledge, hard work and persistence.

Fortunately, you’re in the right place and Agent Wow explores five simple ways estate agents can boost website traffic.

1- Incorporate plenty of local keywords into content

If you’re a high-street estate agent, the chances are you are selling properties in local areas. Consequently, you want to attract people looking for houses in the local vicinity to your website. When searching for property, people tend to use very specific areas. Such areas should therefore be paid attention to when writing content for the website to help pull in more traffic.

2- Use a subtle blend of keywords

It’s not rocket science, but it does require a little bit of skill and knowhow. Instead of littering your website with relevant local keywords, be a little more subtle and clever by writing content that makes relevant keywords flow naturally as part of the text. The likes of Google discredit sites beleaguered with spammy keywords, so the more clever and subtle with local keywords you are, the more Google will reward you with higher rankings.

3- Use tools to help you research relevant keywords

There’s a wealth of tools available designed to help businesses find the most relevant and optimised keywords for their niche. Using platforms such as WordStream, a free keyword research tool, will help you identify and implement the most effective keywords for your agency designed to generate higher levels of traffic to your site.

4- Use street addresses when promoting houses

One way to implement relevant keywords into your site and give your rankings a boost in the process, is to include the street address of the property in the listings and in any blogs or social media content about the property. The address will work as the keyword for the property, consequently improving rankings on the search engines and helping to pull in more traffic.

5- Prioritise quality over quantity and become a resource

Instead of simply bombarding visitors with fresh content and too much information, prioritise creating quality content that’s well-written, informative and concise. Rather than using your website to merely promote your agency, its services and the properties you have for sale, become a resource that others will keep returning to for valuable information about the industry and changes in the market – Google will love you for it!

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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