Marketing

Why every estate agent should be a regular blogger!

Gabrielle Pickard
Written by Gabrielle Pickard

Did you know that more than 90% of people looking for a home, carry out some sort of research for properties online? Consequently, marketing online has become a new frontier for estate agents.

Blogs are one of the simplest and most effective ways to produce and share engaging content online, and in the process garner interest in a specific subject, place, person, company or brand.

Blogs aren’t just for stay-at-home mums, wedding planners and egotistical politicians! On the contrary, starting a blog and regularly updating it with fresh, quality and unique content, makes shrewd business sense. And none more so than in the property industry.

If you run an estate agency and have not yet started a blog, or perhaps have a blog but have failed to update it in over a year, take a look at the following reasons why every estate agent needs to be a regular blogger!

Generate interest in a location

When it comes to buying property, the long-established phrase” location, location, location” remains as paramount as it always has. House hunters head online to carry out research about a location – Does it have good transport links? Are there quality schools in the area? What’s the shopping like? are all questions people take to the World Wide Web to find an answer.

Blogging about the qualities of a town, city, village or region enables estate agents to harvest interest in a place, a vital tactic when it comes to selling property.

So, if you’ve got a portfolio of properties for sale in Dagenham, get blogging about the appeal and opportunities this upcoming area of East London could provide for those looking to buy and rent property in London.

Improve SEO

In the digital age, the property market is more competitive than ever. Often, customers choose a particular estate agent, merely because they were the first company they found online.

If you’re an estate agent, being on the first page of the search engines is crucial and a regularly updated blog can significantly help improve your agency’s Search Engine Optimisation (SEO).

In short, search engines love unique, fresh content, in which webpages are updated on a regular basis, filled with a healthy scattering of relevant keywords. The likes of Google reward sites that update their pages with a fresh barrage of content by ranking them higher. And no forum provides a more effective way to create and publish engaging, searchable and interesting content than a blog.

You’re an expert in what you do

Blogs provide the perfect platform for sharing news, views, advice, information and tips with readers. By blogging regularly about engaging, interesting and relevant themes and topics, estate agents build relationships with readers and help position themselves as experts in the property market.

Building relationships with readers on their blog can quickly equate to generating relationships with customers.

It’s safe to say all estate agents are looking for leads and ways to reach out and attract property sellers, buyers, landlords and tenants. A blog is a simple, effective and enjoyable way for an estate agency to bolster its attractiveness in an increasingly competitive industry.

 

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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