Calling all new estate agencies: Four email marketing tactics you can’t afford to ignore

Gabrielle Pickard
Written by Gabrielle Pickard

You’re new to the estate agency game and you’re keen to make an impression, reach out to vendors, buyers, landlords and tenants, and start building your property brand. Being quick, efficient and effective, email marketing should play a large role in your overall marketing strategy, providing it’s done in the right way that is.

To give you a push in the right direction, Agent Wow takes a look at four email marketing tactics all new agencies simply can’t afford to ignore.

  • Introduce yourself and your agency with a welcome email

Rather than plunging in blindly with some hard sell, send potential leads a welcome email that describes your agency in a concise, friendly and professional way. Succinctly explain some of your services, what will make you a great agent to work with and include a call to action inviting them to carry out some sort of action with your agency, such as a free property valuation or signing up your email list.

  • Don’t delay in sending out an email when someone has subscribed to your email list

Got a new subscriber to your email list? Research shows that emails are more effective when sent out promptly after a person has subscribed to a list.

  • Make your emails timely

When sending out emails to potential customers, don’t just press the send button willy-nilly, make them timely. Research when the best day and time of day is to send out marketing emails to your target audience. When they land in a potential customer’s inbox you want them to opened, read and acted upon, not cast into junk or deleted boxes never to be seen again. The timing an email is sent has been shown to have a direct impact on its open rate.

  • Send a follow up email

Not got a response from your first email? Send out a follow up message! One of the best ways to follow up an unanswered email is to reply to the first one you sent out. Without being overtly pushy, emphasise that the recipient has not responded. Make the follow-up email short and to the point and contextualise the message so the recipient is made aware of what the first email was.

Like with any business, especially in a cutthroat world like property, if you don’t get what you want first time round, try and try again!



About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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